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This information hopefully will help discusses why ministries, churches and businesses need to utilize content marketing. Types of content, how it works and content rules are reviewed.
By consistently posting content of interest to your target audience, you position yourself as a subject matter expert, and give visitors to your site a reason to return time and again.
Content marketing is the newest buzzword. But what does it actually mean, and why does your business, church or ministry website need it? What if you don’t know how to generate content, or have time to deal with this latest in a seemingly never-
Why You Need to Publish Content
Content in the context of inbound marketing (hubspot) is defined as the material you publish online, in places such as your website and your social networking profiles. Content is NOT advertising copy. For your content to be an effective ministry marketing tool, for example, it needs to offer information of value to your membership, such as news, events and information. The consistent publishing of fresh material to your business or church website (blogs, for example) is a primary outreach marketing tactic, used to improve your site’s searchability, as well as tell your story. By consistently posting content of interest to your target audience, you position yourself as a subject matter expert, and give visitors to your site a reason to return time and again.
Types of Content
In today’s web 2.0 world, multimedia content is very popular, with business owners making the most of technology to produce a mix of material for their sites. Some of the content types in use are:
Although the quality of your material is critical, you don’t need to be an expert in technology to generate content. You can get copy written for your site fairly inexpensively, for example, or record interviews with satisfied clients, using your smart phone and post them online via YouTube.
How it Works
Content marketing works by providing fresh material for the search engines to index, thereby keeping your website in the queue that feeds the search engine results pages. By publishing updated information on your website, you continually have something new to offer your current and prospective customers, as well as information to post on your social media profiles. This raises awareness of your organization and its products/services, differentiates you from your competition and helps to position you as a subject matter expert in your field. It also enables you to engage directly with people interested in your offering through online networking.
When posting content on your website:
Don’t make your content into a sales pitch.
Focus the content tightly on your target audience.
Use keywords sparingly – once in every 100 words, tops.
We repeat: don’t make your content into a sales pitch. And yet, there are sites out there that still take this approach. Please review the following examples for reference.
Good – A blog which offers regular, weekly posts with keyword-
Bad – A blog with frequent posts that duplicate the previous one, full of sales pitch, bad grammar and punctuation, and poor headlines is ineffective.
The Bottom Line -