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The three building blocks of a successful SEO program.
Many clients and prospects ask SEO (define) professionals to prioritize their organic optimization strategies. What's the most important component of an SEO campaign? Is it keyword selection and placement? Link development is certainly essential. But where does it fall in the list of SEO priorities?
Every SEO expert will give you a different answer.
The foundation of a successful SEO program consists of the following building blocks:
Information/site architecture and page layout. Search engines and end users must be given easy access to keyword-
Link development. Commonly referred to as link popularity, this is the number and quality of objective, third-
For all the new technology that's emerged in the past 10 years, these building blocks still form a solid foundation, even with video, audio, and other multimedia search optimization. What's fascinating, however, is the different SEO opinions on which is the most important block.
Since optimization is centered on query-
Sometimes, a document isn't text-
As much as I understand the use of text-
Information Architecture and Interface
I consider a site's information architecture and page layout to be the most important component of an SEO program. Search engines are only one part of information retrieval. A scent of information and sense of place are also key areas of information retrieval. If a house has a strong foundation, it will be around for a long time. Without one, the house will collapse rather quickly. It's the same for a Web site. SEO should be about building that strong foundation, not chasing algorithms and exploiting search engines. Start with a strong foundation. Accoutrements can always be added, refined, and removed.
Every time I analyze a site for search usability, I find the most expensive, time-
Additionally, a target audience's search behavior often varies by site type (B2B, B2C, publisher, education, etc.), age, gender, education level, and so forth.
Nonetheless, once a strong information architecture is in place the site sees vast improvements in qualified search engine traffic and cost savings. It's easy to modify Web copy when the foundation is solid.
Sometimes, a site receives qualified search engine traffic due to link popularity. In fact, if a site type (such as a Flash-
As a side note, I understand black hat SEO professionals do link development, albeit low-
Web site usability and link development go hand in hand. People tend to link to sites whose content they find useful and informative. In addition, if Web site owners make that content easy to find through a solid information architecture, they pack one of the most powerful one-
As a Web developer, I naturally lean toward the information architecture and interface as being the most important components of successful SEO. Copywriters might claim text is the most important component, and black-
So when you are ready to become a client of knowledgeable, ethical, and hardworking -
Understanding the effective use of keywords is a critical “get found” online marketing strategy. Using it to your advantage can be a difference maker in your online marketing success. When you think about needing SEO services for your Deltona, Florida Charity or Business -
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